Market-based mechanism

Green market makers

An intermediary that purchases green commodities from suppliers and sells them to buyers, bridging the green premium and absorbing transaction risks.

Best Practice: H2Global
01. Intro

How it works:

​A green market maker (GMM) is an intermediary that actively participates in the trading of green commodities by purchasing decarbonised products at the lowest cost from producers and selling to buyers with the highest willingness to pay. Concessional finance such as government funding can subsidise the residual ‘green price gap’. This means that governments can play an important role in amplifying the impact GMMs can have in jump-starting markets and absorbing risk. This mechanism allows for supply-demand matching by facilitating transactions across the value chain.ix  

​As of the United Nations Climate Change Conference (COP29), H2Global is the primary operational example of a GMM. However, this innovative model can be applied to other sectors and geographies. For example, H2Global is recognised for its flexibility and modular design, allowing funding bodies to react to changing conditions and political objectives. Importantly, the scale and scope of the tender can respond to different sectors and geographies.  

​Companies can actively engage with GMMs by participating in competitive tenders developed by H2Global. This involves following the development of auctions as H2Global supports different geographies and hard-to-abate sectors. Beyond participating in tenders, the Industrial Transition Accelerator (ITA) encourages businesses to support and inform the auction design process to ensure it meet the needs of companies producing and purchasing low-carbon commodities. For instance, engagement with H2Global could support the expansion into decarbonised shipping.  

​The Solar Energy Corporation of India (SECI) is a notable example of an intermediary for renewable energy technologies in India. SECI is the designated implementing agency for procuring power from successful developers through tenders and selling it to purchasing entities via long-term PPAs and PSAs. As well as solar and wind projects, SECI is expanding into new competitive tenders for green hydrogen, green ammonia, and energy storage systems. SECI addresses the offtaker risk and absorbs physical delivery risks for the purchasing party. However, SECI does not absorb the price premium associated with these low-emissions technologies. For further information visit: Solar Energy Corporation of India Limited(SECI), A Government of India Enterprise, Under Ministry of New and Renewable Energy.

02. Sector - Mechanism Fit

What sectors can leverage this mechanism?

Existing

Green market makers can accelerate the deployment of renewable ammonia to support deep decarbonisation of the fertiliser and chemical industry. For more information on tenders, visit Hintco - Lot 1: Renewable ammonia.

Existing

Green market makers can accelerate the deployment of electricity-based synthetic aviation fuel (eSAF) to support the deep decarbonisation of the aviation sector. For more information on tenders, visit Hintco - Lot 3: eSAF.

Existing

Green market makers can accelerate the deployment of renewable methanol to support deep decarbonisation of the maritime sector. For more information on tenders, visit Hintco - Lot 2: Renewable methanol.

Emerging

A green market maker can accelerate the deployment of climate technologies in the metal sector and stay informed about future auction designers and tender rounds.

Not developed yet
Not developed yet
03. Challenge-Market Fit

What challenges does it solve?

High
High

Duration

The intermediary, such as Hintco in the case of H2Global, addresses the duration mismatch between a supplier’s need for long-term offtake commitments with a solvent contract partner and a buyer’s desire for flexibility to account for business and operational cycles. For example, in the case of H2Global’s first auction, the 10-year Hydrogen Purchase Agreement improves a supplier’s project bankability, while the 1-year Hydrogen Service Agreement allows a buyer to develop offtake experience with greater flexibility. Future auctions may align the duration of supply and purchase agreements. The double-sided auction design is highly flexible, allowing for the tender duration to reflect different sectors, jurisdictions and counterparty needs.

High
High

Volume

This mechanism allows an intermediary to absorb volume and counterparty risks, which is intended to provide greater investment certainty across the value chain. The volumes of green commodities contracted with the intermediary provide a supplier with the certainty required to design and develop a capital-intensive project. Similarly, the corporate buyer has greater certainty of the volumes of green commodities purchased, as the intermediary bears risks associated with supply shortfalls, interruptions and breaches of the producer’s obligations. A ‘take or pay’ clause can be embedded into the green market maker’s contractual agreements to provide greater volume certainty.

High
High

Price

The double-sided auctions allow for price discovery in nascent markets where there are no historic reference points. For example, H2Global provides an initial price signal for clean hydrogen and its derivatives. The auction reduces the cost gap by optimising prices, meaning that green commodities are purchased at the most competitive, lowest price and sold to buyers with the highest willingness to pay. This price optimisation also reduces the amount of concessionary capital required to bridge the cost gap.

Medium
Medium

Delivery terms

This mechanism addresses delivery risk for businesses since the intermediary serves as the initial buyer of the low-carbon product. Therefore, the intermediary takes on much of the risk associated with delivery terms, schedules and negotiations. For suppliers, this mechanism addresses the risks associated with negotiating offtake contracts with individual buyers. The intermediary has already purchased the commodity from the supplier and is therefore responsible for finding a buyer for it.

Medium
Medium

Technical definition

The intermediary can set clear and consistent specifications for low-carbon products over the duration of the contract and absorb the change in law risk for contracting parties. This helps suppliers understand exactly what is needed for their products to be considered low-carbon and assures corporate buyers that the products they buy comply with the regulatory requirements outlined in the tender.

Medium
Medium

Enabling infrastructure

The mechanism could potentially serve as a signal of market activity in a sector and geography that would spur investment in the development of enabling infrastructure. There is potential to leverage demand aggregation, such as hydrogen hubs or valleys, and use this mechanism as a vehicle to transect with parties and catalyse investment.

Not Relevant
Not Relevant

Regulatory uncertainty

This mechanism does not necessarily address regulatory uncertainty. However, should there be a change in law risk for green commodities in the EU, H2Global provides supplier and offtaker certainty by setting clear product specifications at the tender outset and absorbing regulatory risk for contracting parties.

High
High

Trust

This mechanism largely removes the need for direct trust between a supplier and a buyer. Both the supplier and buyer will be interacting with the intermediary, who absorbs much of the risk. In the absence of a liquid market, the green market maker improves trust by absorbing counterparty risk and allowing for price discovery, volume certainty and stable product definitions.

High
High

C-Suite and board buy-in

This mechanism de-risks the investment decision for the board by allowing an intermediary to bear the risks associated with a ‘take or pay’ clause, which is typically considered a material risk for executive boards.

Not Relevant
Not Relevant

Procurement capability

Not deemed relevant.

04. Challenges

Mechanism challenges

​This mechanism requires stronger engagement from policymakers, as the volumes of public capital made available constrain the instrument’s impact. This means that the quantity of tender procedures is insufficient to stimulate an international market ramp-up or catalyse the deep decarbonisation of industry-wide processes. Greater support from policymakers to increase available capital would increase the effectiveness of GMMs.

05. Industry Example

Case Studies: H2Global

H2Global is a pioneering double auction-based mechanism that supports the timely creation of functioning markets for clean hydrogen and other low-emission fuels and the mobilisation of public and private capital towards these new asset classes by reducing the price and regulatory risks in this nascent market.

A dedicated intermediary body, Hintco, acts as a contractual partner, buying clean hydrogen or its derivatives from international suppliers via a 10-year Hydrogen Purchase Agreement (HPA) and then selling it on to offtakers under a short-term (1 year in the pilot auction) Hydrogen Service Agreement (HSA). By acting as an interface in the supply chain, Hintco bridges the differential costs between production and the market price using public funding from governments, such as the German government.

​In July 2024, H2Global and Hintco revealed the initial results of their €900 million pilot auction for renewable hydrogen derivatives imports into Europe. Fertiglobe, a joint venture between fertiliser business OCI and ADNOC, Abu Dhabi's state-owned oil company, offered a renewable ammonia contract price of €1,000 per tonne. Fertiglobe's success in securing Hintco’s contract resulted in a 20-year offtake agreement with Egypt Green Hydrogen. From 2027 to 2033, up to 397,500 tonnes of renewable ammonia will be shipped to Europe. ​

H2Global’s platform allows for international cooperation on clean hydrogen, with partner countries drawing on the mechanism to foster a cross-border hydrogen ecosystem. Other governments are leveraging the mechanism by harnessing the existing platform rather than onerously developing a duplicative entity. EU Member States were invited to explore individual, synchronised or pooled European auctions under the H2Global platform. In 2023, the Netherlands and Germany made a joint declaration to each provide €300 million to implement a joint tender offering 10-year purchase agreements for the import of renewable hydrogen and its derivatives from 2026 onwards.

​In July 2024, the German government organised a public consultation for the upcoming €3.53bn H2Global auction. The auction is designed to support market creation, projects reaching FID, uncover real market prices, and diversify supply geographies to increase security of supply. Subject to EU-Commission notification, the auction is to be launched at the end of 2024/beginning 2025.

​In August 2024, Canada announced its plan to channel €198 million through the H2Global auction mechanism to support renewable hydrogen exports to Europe as a part of the Canada-Germany Hydrogen Alliance. Subject to EU Commission sign-off, the auction is set to be launched by the end of the year, with the German government expected to contribute a further €200 million. Similarly, Australia and Germany have signed an historic deal to strengthen international cooperation to secure European buyers for Australia’s renewable hydrogen suppliers. This is achieved through a €400 million H2Global funding window.  The German government has earmarked an additional €700 million in its 2024 budget for H2Global auctions. ​

Hintco is expected to start the auction for the Hydrogen Sales Agreement linked to the pilot auction in late 2025/early 2026.